Entrepreneurship in Iran has become the smart guard of uneven development in the city and an unsuitable alternative to rural development. Structural weaknesses in the country’s economic system, as well as the dominance of perception, attitude, and a particular approach to neoliberalism, have caused the development process to move from rural to urban areas after nearly two decades of entrepreneurial development.
The more unbalanced and concentrated the development process becomes, the more naturalized and individualized it becomes, eventually coming to a halt in villages. Taking a critical look at entrepreneurship and rural development, this paper analyzes the relationship between entrepreneurship and development and provides examples with theoretical concepts in Iran. It proposes the concept of rural prosperity rather than neoliberal rural entrepreneurship.